Privacy notice
Urban Smart Power Ltd ("Urban Smart Power", "we", "us" or "our") respects your privacy and is committed to handling personal information responsibly and in accordance with applicable UK data protection law, including the UK GDPR and Data Protection Act 2018.
Who we are
Urban Smart Power Ltd
Company number: 16321920
Registered in England and Wales
Registered office: 8 King Edward Street, Oxford, OX1 4HL
Email: info@urbansmartpower.com
Website: www.urbansmartpower.com
Urban Smart Power Ltd is the data controller for personal information covered by this policy.
Information we collect
We may collect personal and professional information when you visit or interact with our website, contact us, submit information through a form, work or engage with us, participate in research or professional discussions, or otherwise interact with our business.
This may include your name, organisation, role, contact details, professional information, correspondence and information relating to your interaction or engagement with us.
We may also obtain relevant professional and business information from publicly available or other legitimate sources, including company websites, public registers, professional platforms, publications and databases, events, research and professional introductions.
How and why we use information
We use personal information where reasonably necessary in connection with the operation and development of Urban Smart Power and our activities. This may include:
Business and professional activities – providing and developing our services, managing our operations and working with clients, partners, suppliers and other organisations.
Research and insights – undertaking research, analysis and market intelligence and developing insights, publications, tools and other intellectual or commercial outputs.
Relationships and opportunities – developing professional relationships, communicating with relevant organisations and individuals, and identifying, evaluating or pursuing projects, partnerships and other business opportunities.
Business administration and protection – managing enquiries, contracts, records, systems and our website, and meeting legal, regulatory and other legitimate business requirements.
We may use information collected from you together with information obtained from public or other legitimate sources where appropriate for these purposes.
Forms and enquiries
When you submit information through a form on our website, we collect the information requested so that we can receive, manage and respond to your enquiry or submission and, where relevant, develop our relationship with you.
We provide this information to Squarespace, our website hosting provider, which provides website and form services to us. Information may also be processed using the systems and service providers we use to manage our communications, records and professional relationships.
Our lawful basis
We process personal information only where we have an appropriate lawful basis under applicable data protection law.
We will commonly rely on our legitimate interests where processing is reasonably necessary to operate, develop and protect our business, undertake research and analysis, develop professional relationships or pursue relevant commercial activities, provided those interests are not overridden by your rights and interests.
We may also process information where necessary to enter into or perform a contract, comply with a legal obligation, or where you have given consent.
Where we rely on legitimate interests, we consider the nature and purpose of the processing, whether it is necessary and proportionate, and the rights and reasonable expectations of the individuals concerned.
Sharing information
We may share personal information where reasonably necessary with clients, project or business partners, professional advisers, consultants, technology and service providers, and other organisations involved in or supporting our business activities.
This includes Squarespace, which provides our website hosting and related services.
We may also disclose information where required by law or where reasonably necessary to establish, exercise or protect our legal rights.
We do not sell personal information or provide it to third parties for their unrelated marketing purposes.
International processing
Our activities and service providers may involve personal information being processed outside the UK.
Where UK data protection law requires safeguards for an international transfer, we will use or rely upon an appropriate UK transfer mechanism or other lawful safeguard.
How long we keep information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, taking account of the nature of the information and our business, research, contractual and legal requirements.
Information that is no longer required will be deleted, anonymised or otherwise appropriately disposed of.
Cookies and website analytics
Our website uses cookies and similar technologies for website operation and, subject to your choices where required, analytics and performance.
Further information about the technologies we use and how you can manage your choices is provided in our Cookie Policy and through our website cookie controls.
Your rights
Under UK data protection law, depending on the circumstances, you may have rights to:
access personal information we hold about you;
have inaccurate information corrected;
request deletion of information;
restrict or object to certain processing;
request transfer of certain information; and
withdraw consent where processing relies on consent.
You may object at any time to the use of your personal information for direct marketing.
To exercise your rights or ask a question about how we use personal information, contact info@urbansmartpower.com.
You also have the right to raise a concern with the Information Commissioner's Office (ICO).
Changes to this policy
We may update this Privacy Policy as our business, activities, technology or legal requirements develop. The latest version will be published on this website.